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Brand New
3,86 € *
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Vom Auto bis zur Zahnpasta: Unser Alltagsleben wird von Markennamen und Markenartikeln bestimmt. Am Logo kommt keiner vorbei. Branding heißt das Zauberwort der Marketingleute, das sich von der Praxis herleitet, Güter mit einem unverwechselbaren Kennzeichen zu versehen. Firmen, Fußballvereine, ja sogar politische Parteien investieren verstärkt in imposante Strategien und ausgefallene Werbekampagnen, um ihr Image aufzuwerten und sich über ihre Corporate Identity von der Konkurrenz abzuheben. Eingeführte Markennamen sind das Kapital eines Unternehmens. Weltfirmen wie Benetton oder Nike sorgen im Kampf um ihre Positionierung immer wieder für Schlagzeilen.Brand New versammelt Experten, die auf informative und zum Teil provokante Weise die Geschichte der Marken und des Konsumentenverhaltens analysieren. Das Spektrum reicht von Beobachtern und Kritikern der Markenkultur bis zu den "Image-Machern" selbst. Großzügig mit Bildmaterial ausgestattet, stellt der Band die aufregendsten inte rnationalen Werbekampagnen und die kreativen Köpfe dahinter vor. Welche Designkonzepte machen ein Produkt zum Statussymbol? Wodurch transportieren Unternehmen Attribute wie "Schönheit" oder "Luxus"? Welche Strategien führen zu einer erfolgreichen Beziehung zwischen Produzent und Verbraucher? Ob Coca-Cola oder Pepsi, Levi's oder Diesel, Sony oder Nokia - dieses Buch zeigt, dass Marken ein Teil der Mythologie unserer Zeit sind.Brand New ist das definitive Kompendium für alle, die wissen wollen, warum Marken unser Leben bestimmen.

Anbieter: Dodax AT
Stand: 20.01.2020
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ISBN Total Competition Buch Taschenbuch Englisc...
9,98 € *
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From Ross Brawn-one of the most successful figures in Formula One auto racing-comes a compelling insider's account of what it takes to win, featuring practical advice for overcoming obstacles and becoming a champion both on and off the racetrack.Formula One racing is a wildly popular global sport with millions of fans and billions more engineering dollars at stake. For four decades, Ross Brawn has been one of the most innovative technical directors and team principals in the high-stakes world of Formula One. He is considered the most successful competitor in the history of Formula One to date, and "the closest thing there is to a certifiable genius" (The Wall Street Journal). Leading Benetton, Ferrari, Honda, and Mercedes, he has worked with legendary drivers such as Michael Schumacher, Jenson Button, and Lewis Hamilton to make them Grand Prix champions. Now, in this fascinating book, presented as a frank conversation between Brawn and fellow Formula One competitor Adam Parr, Brawn reflects upon his career, shares the philosophies and methods that led to his success, and offers lessons that every leader working with teams-at work, play, or home-can use to achieve their own goals, too.Brawn and Parr share details about the unique pressures of Formula One racing and the intense, cutthroat world they inhabited, where coming in second place is never good enough. Just as Phil Knight recounted his accomplishments and devastating setbacks in the building of the Nike brand in the New York Times bestseller Shoe Dog, this book also provides a blueprint for leading teams, imparting lessons such as "Embrace Humility," "Invest in People and Culture," "Strive for Simplicity, Manage Complexity," and much more.

Anbieter: Dodax AT
Stand: 20.01.2020
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ISBN Total Competition Buch Taschenbuch Englisc...
9,98 € *
ggf. zzgl. Versand

From Ross Brawn-one of the most successful figures in Formula One auto racing-comes a compelling insider's account of what it takes to win, featuring practical advice for overcoming obstacles and becoming a champion both on and off the racetrack.Formula One racing is a wildly popular global sport with millions of fans and billions more engineering dollars at stake. For four decades, Ross Brawn has been one of the most innovative technical directors and team principals in the high-stakes world of Formula One. He is considered the most successful competitor in the history of Formula One to date, and "the closest thing there is to a certifiable genius" (The Wall Street Journal). Leading Benetton, Ferrari, Honda, and Mercedes, he has worked with legendary drivers such as Michael Schumacher, Jenson Button, and Lewis Hamilton to make them Grand Prix champions. Now, in this fascinating book, presented as a frank conversation between Brawn and fellow Formula One competitor Adam Parr, Brawn reflects upon his career, shares the philosophies and methods that led to his success, and offers lessons that every leader working with teams-at work, play, or home-can use to achieve their own goals, too.Brawn and Parr share details about the unique pressures of Formula One racing and the intense, cutthroat world they inhabited, where coming in second place is never good enough. Just as Phil Knight recounted his accomplishments and devastating setbacks in the building of the Nike brand in the New York Times bestseller Shoe Dog, this book also provides a blueprint for leading teams, imparting lessons such as "Embrace Humility," "Invest in People and Culture," "Strive for Simplicity, Manage Complexity," and much more.

Anbieter: Dodax
Stand: 20.01.2020
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BMW Art Cars - Thomas Girst
0,83 € *
zzgl. 3,99 € Versand

Für Design- und Kunstinteressierte sowie alle Auto- und TechnologieliebhaberZwölf Jahre nach der ersten Fahrt des Benz Patent-Motorwagens Nummer 1 im Juli 1886 rast in Henri de Toulouse-Lautrecs Lithografie Der Automobilist ein Wagen quer durchs Bild. Zu Beginn des 20. Jahrhunderts erscheint mit La 628-E8 ein Roman, der die Autonummer seines Verfassers Octave Mirbeau im Titel trägt. Filippo Tommaso Marinetti wertet in seinem Futuristischen Manifest die Schönheit des Aufheulens und die Schnelligkeit eines Rennwagens höher als die Ästhetik der Nike von Samothrake. Seit seiner Erfindung setzen sich Künstler mit dem Automobil auseinander. Dabei spielen die BMW Art Cars eine zentrale Rolle: Alexander Calders BMW 3.0 CSL bildete 1975 den Auftakt einer Reihe, die von Hervé Poulain, Liebhaber von Autorennen ebenso wie Kunstwerken, und BMW-Motorsportchef Jochen Neerpasch ins Leben gerufen wurde. Seither haben 17 Künstler BMW-Modelle entworfen, wobei sich ihre rolling sculptures nicht nur in Museen, sondern zuvor teilweise auch auf der Rennstrecke von Le Mans bewähren. Die vorgestellten Künstler: Sandro Chia, Ken Done, Olafur Eliasson, Ernst Fuchs, David Hockney, Jenny Holzer, Michael Jagamara Nelson, Matazo Kayama, Jeff Koons, Roy Lichtenstein, Esther Mahlangu, César Manrique, A.R.Penck, Robert Rauschenberg, Frank Stella, Andy Warhol

Anbieter: reBuy
Stand: 20.01.2020
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Masters of Enterprise
22,90 CHF *
zzgl. 3,50 CHF Versand

From the early years of fur trading to today's Silicon Valley empires, America has proved to be an extraordinarily fertile land for the creation of enormous fortunes. Each generation has produced one or two phenomenally successful leaders, often in new industries that caught contemporaries by surprise, and each of these new fortunes reconfirmed the power of fanatically single-minded visionaries. John Jacob Astor and Cornelius Vanderbilt were the first American moguls; John D. Rockefeller, Andrew Carnegie, and J. P. Morgan were kingpins of the Gilded Age; David Sarnoff, Walt Disney, Ray Kroc, and Sam Walton were masters of mass culture. Today Oprah Winfrey, Andy Grove, and Bill Gates are giants of the Information Age. America has again and again been the land of dizzying mountains of wealth. Here, in a wittily told and deeply insightful history, is a complete set of portraits of America's greatest generators of wealth. Only such a collective study allows us to appreciate what makes the great entrepreneurs really tick. As H. W. Brands shows, these men and women are driven, they are focused, they deeply identify with the businesses they create, and they possess the charisma necessary to persuade other talented people to join them. They do it partly for the money, but mostly for the thrill of creation. The stories told here -- including how Nike got its start as a business-school project for Phil Knight; how Robert Woodruff almost refused to take control of Coca-Cola to spite his father; how Thomas Watson saved himself from prison by rescuing Dayton, Ohio, from a flood; how Jay Gould nearly cornered the gold market; how H. L. Hunt went from gambling at cards to gambling with oil leases -- make for a narrative that is always lively and revealing and often astonishing. An observer in 1850, studying John Jacob Astor, would not have predicted the rise of Henry Ford and the auto industry. Nor would a student of Ford in 1950 have anticipated the takeoff of direct marketing that made Mary Kay Ash a trusted guide for millions of American women. Full of surprising insights, written with H. W. Brands's trademark flair, the stories in Masters of Enterprise are must reading for all students of American business history.

Anbieter: Orell Fuessli CH
Stand: 20.01.2020
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Financial Accounting
134,00 CHF *
ggf. zzgl. Versand

FINANCIAL ACCOUNTING: THE IMPACT ON DECISION MAKERS, 10E will help you learn how to use accounting information to make business decisions and focus on the big picture. Journal entries in the text and CengageNOWv2™ demonstrate the balance sheet and income statement impact of transactions, helping you see how business events ultimately impact the financial statements. In addition to exposing you to annual reports of highly recognizable companies such as Nike, Porter’s exclusive Ratio Decision-Model provides a framework for reading and interpreting financial statements to make decisions. The focus on financial statements and decision-making carries through to the end-of-chapter with a suite of case materials so you can practice reading and interpreting financial statements. Finally, new auto-graded problems integrated into CengageNOWv2™ build Excel skills by utilizing Microsoft Office Excel Online to solve accounting problems. FINANCIAL ACCOUNTING 10E is available with CengageNOWv2™, an online learning solution that prepares you for the exam by providing an online homework experience that is similar to what you will experience on the exam and in the real-world.

Anbieter: Orell Fuessli CH
Stand: 20.01.2020
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BMW Art Cars
34,90 CHF *
ggf. zzgl. Versand

Twelve years after the first Benz patent motorcar Number 1 made its first journey in July 1886, a car raced across the image in Henri de Toulouse-Lautrec’s lithograph, The Automobilist. La 628-E8, a novel named after the license plate number of its author, Octave Mirbeau, was published in the early twentieth century. In his Futurist manifesto, Filippo Tommaso Marinetti rated the beauty of a racecar’s revving engine and speed higher than the aesthetics of the Nike of Samothrace. Ever since its invention, artists have been examining the automobile, and the BMW Art Cars have played a central role here. Alexander Calder’s BMW 3.0 CSL from 1975 was the first in a series brought to life by Hervé Poulain, lover of auto racing and works of art, in collaboration with BMW’s head of motorsports, Jochen Neerpasch. Seventeen artists have since designed BMW models, and the “rolling sculptures” have not only proved themselves in museums, but also on the race track at Le Mans. (German edition ISBN 978-3-7757-3344-1; French edition ISBN 978-3-7757-3345-8) Artists featured (selection): Alexander Calder, Sandro Chia, Ken Done, Olafur Eliasson, Ernst Fuchs, David Hockney, Jenny Holzer, Michael Jagamara Nelson, Matazo Kayama, Jeff Koons, Roy Lichtenstein, Esther Mahlangu, César Manrique, A.R.Penck, Robert Rauschenberg, Frank Stella, Andy Warhol

Anbieter: Orell Fuessli CH
Stand: 20.01.2020
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BMW Art Cars
30,60 € *
ggf. zzgl. Versand

Twelve years after the first Benz patent motorcar Number 1 made its first journey in July 1886, a car raced across the image in Henri de Toulouse-Lautrec’s lithograph, The Automobilist. La 628-E8, a novel named after the license plate number of its author, Octave Mirbeau, was published in the early twentieth century. In his Futurist manifesto, Filippo Tommaso Marinetti rated the beauty of a racecar’s revving engine and speed higher than the aesthetics of the Nike of Samothrace. Ever since its invention, artists have been examining the automobile, and the BMW Art Cars have played a central role here. Alexander Calder’s BMW 3.0 CSL from 1975 was the first in a series brought to life by Hervé Poulain, lover of auto racing and works of art, in collaboration with BMW’s head of motorsports, Jochen Neerpasch. Seventeen artists have since designed BMW models, and the “rolling sculptures” have not only proved themselves in museums, but also on the race track at Le Mans. (German edition ISBN 978-3-7757-3344-1; French edition ISBN 978-3-7757-3345-8) Artists featured (selection): Alexander Calder, Sandro Chia, Ken Done, Olafur Eliasson, Ernst Fuchs, David Hockney, Jenny Holzer, Michael Jagamara Nelson, Matazo Kayama, Jeff Koons, Roy Lichtenstein, Esther Mahlangu, César Manrique, A.R.Penck, Robert Rauschenberg, Frank Stella, Andy Warhol

Anbieter: Thalia AT
Stand: 20.01.2020
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Financial Accounting
99,99 € *
ggf. zzgl. Versand

FINANCIAL ACCOUNTING: THE IMPACT ON DECISION MAKERS, 10E will help you learn how to use accounting information to make business decisions and focus on the big picture. Journal entries in the text and CengageNOWv2™ demonstrate the balance sheet and income statement impact of transactions, helping you see how business events ultimately impact the financial statements. In addition to exposing you to annual reports of highly recognizable companies such as Nike, Porter’s exclusive Ratio Decision-Model provides a framework for reading and interpreting financial statements to make decisions. The focus on financial statements and decision-making carries through to the end-of-chapter with a suite of case materials so you can practice reading and interpreting financial statements. Finally, new auto-graded problems integrated into CengageNOWv2™ build Excel skills by utilizing Microsoft Office Excel Online to solve accounting problems. FINANCIAL ACCOUNTING 10E is available with CengageNOWv2™, an online learning solution that prepares you for the exam by providing an online homework experience that is similar to what you will experience on the exam and in the real-world.

Anbieter: Thalia AT
Stand: 20.01.2020
Zum Angebot